Brief: To review the commercial progress of this evolving NGB and recommend a commercial portfolio, funding plan and charitable fundraising strategy to drive the success of England Squash and enable the fulfilment of a Whole Sport Plan.

Method: We completed a thorough review of the sport and its team from top to bottom, delivering a full analysis of the benefits that the organisation has to offer to commercial partners. We then recommended a commercial sponsorship structure and value, along with a route to alternative funding options such as charitable and statutory.

Result: We are currently in negotiation with several potential brand partners who we hope will add value to England Squash this year.