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William Penny Brookes - Much Wenlock's founding father of the Olympic Games!

Not many people are aware of the importance in the name William Penny Brookes. Last year Oaks were given the opportunity to change this!

We are currently setting up a William Penny Brookes Foundation in order to raise awareness of the Brookes Legacy - the founding father of the modern day Olympic Games.

We are delighted to be a part of this project and feel it will be a great success - especially after hearing the recent news that one of the London 2012 mascots has been called "Wenlock", named after the town where William Penny Brookes was born and came up with the genious idea!

Oaks will play a major part in the creation, development and ongoing operation of the foundation, along with the help of the Much Wenlock Legacy Group and Energize Shropshire, Telford and Wrekin. To learn more about the Foundation please click here

Oaks new Head of Rights Sales

We are extremely happy to introduce Mat Shuker to the team! Mat will take up the role of Head of Rights Sales, leading in the aquisition for commercial partners on behalf of our retained clients.

As a real sports enthusiast, Mat's career began as an international badminton player however was cut short due to injury. He moved into local authority and national governing body sports development before joining Carlton Sports as the UK Promotions Manager. He quickly progressed to a more international role responsible for the international indoor sports category at Dunlop Slazenger focussing on sponsorship, marketing and product management.

On joining Oaks, Mat stated "Having worked with Oaks on a project previously, I was really impressed with their knowledge, experience and professionalism. When the opportunity to join the business was presented to me, I was more than happy to accept. Oaks resembles all that is good about sport - dedication, enthusiasm and success whilst at the same time having some fun."

We are delighted to now have Mat working alongside us!

Five year partnership with Dunlop announced

England Squash & Racketball Announces Five Year Partnership with Dunlop

Dunlop™, the world’s number one squash brand, has signed a five year deal to become a key sponsorship partner of national governing body England Squash & Racketball (ESR).

The deal, worth in excess of £500,000, sees Dunlop become the Official Development Partner to ESR and lead sponsor of several high profile events including the Mini Squash Programme, Premier Squash League and the National Racketball Championships.

To read more please visit the release here


Oaks welcomes Ian Smith

Oaks are delighted to announce that Ian Smith, CEO of Xploite plc has joined Oaks as a shareholder and non executive director.

Ian brings a wealth of entrepreneurial skills and experience to Oaks and will add value across many areas of the business

Ian said “ I am very pleased to be joining Oaks, they have great potential - I can see us having a successful future together"

British Canoe Union

Oaks have been appointed by the British Canoe Union in order to help them find their headline sponsor. To discover more about Oaks relationship with the BCU please visit here

West Surrey Racing

Oaks have been appointed by West Surrey Racing - the current British Touring Car Champion title holders in order to help them find their ideal sponsors.

To find out more please read the release here


Oaks given Sports Match evaluation -

Oaks are working with partner organisation Substance to review the effectiveness of Sport England’s monitoring and evaluation of their sports match programmes over the past 2 years.

During this project Oaks will produce case studies to show success and learnings, while Substance will produce the results of quantitative data research across all funded projects over the last 2 years. We are also responsible for running a workshop for those who need support in areas of monitoring and evaluation.

Oaks are tremendously proud to be able to say that we are working alongside Substance on such a valuable project.

Oaks work with Press Red on the BAFA project

The British American Football Association (BAFA) have successfully obtained funding from Sport England’s Impact and Innovation fund - Oaks Consultancy are extremely pleased to announce that we are working with partner consultancy Press Red to help BAFA deliver all aspects of this project.

Both we and Press Red will be working with the British American Football Referee’s Association (BAFRA) and the British American Football Coaches Association (BAFCA) to help raise participation of youth as well as address the coach and referees’ education and communication within the sport.

We will be delivering workshops and will be involved in the creation of “beacon clubs” who will receive additional support in a number of areas across funding, access to education, etc.

Oaks are very proud to play a part in the design and implementation of this project.

Much Wenlock

Oaks are actively involved in the creation of the William Penny Brookes Foundation, situated at the small rural town of Much Wenlock. The Foundation are currently looking to appoint 5 to 6 new trustees. Please click here to find out more about the project and vacany.



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Office: 01676 814010
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e: jo@oaksconsultancy.co.uk