England Squash and Racketball Official Performance Partner announced

Tecnifibre is one of the leading squash brands around, attributed to its dedication to creating a lifestyle brand through offering its followers a unique product experience. It still remains the number 1 squash strings brand on the market today with its world famous 305 green squash string. Tecnifibre, based in Paris, are looking to grow and develop their prominence in the UK market through agreeing a three-year-deal to become the first “Official Performance Partner” to England Squash & Racketball (ESR), the National Governing Body for both sports. Tecnifibre’s growing commitment to ESR builds on a successful 4 year partnership with the sport, sponsoring international and national junior squash events.

Negotiated by Oaks Consultancy, the deal is worth in excess of £200,000 to the sport and sees Tecnifibre become the title sponsors of the British Junior Open, British Junior Closed and the English Junior Nationals.

In addition, Tecnifibre will be working closely with the ESR Regional Academies – the elite squad of players, totalling over 600 of the best juniors in the country which feeds the National Squads. The Regional Academies are led by ESR’s performance staff and coaches who will be acting as Tecnifibre ambassadors when leading the groups and working with current Tecnifibre England Juniors such as Sam Fenwick, Robert Downer, Ben Coleman, and David Haley.

England Senior and Junior National Teams will exclusively compete in Tecnifibre’s high quality performance products at all events where they will be representing England. The partnership also sees Head Office staff, performance staff and regional performance coaches sporting the new Tecnifibre clothing range.

Guillaume Ducruet (Tecnifibre’s Sport Marketing Manager) said “Our commitment to squash continues to build the brand’s reputation with players of all ages and we hope to see some of the performance juniors as future ambassadors for Tecnifibre.”

Nick Rider England Squash & Racketball’s Chief Executive said “Tecnifibre are a valuable partner to ESR and we are thrilled that the brand will be continuing its relationship with the sport. Our players need good quality performance products to be able to compete effectively at the highest level and Tecnifibre provide the perfect solution. We look forward to celebrating the official launch of the partnership at the British Junior Closed Championships later this month and enjoying success together over the next 3 years.”