Fundraising in Sport for Development - State of the Sector Report Launched

The Sport for Development sector, like all others, has been significantly impacted by COVID-19. All over the world, Sport for Development organisations have adapted and played a crucial role in supporting vulnerable individuals and communities to navigate and survive the crisis; pivoting to provide food and medical aid; creating safe spaces for vulnerable individuals; and continuing to educate children and young people no longer able to attend school. They have done this vital work against a backdrop of economic uncertainty; fighting for their own survival on a day-to-day basis in possibly the most competitive fundraising environment ever encountered.

Our State of the Sector Report captures this fundraising response in Global Sport for Development. In September 2020, Laureus Sport for Good, the International Platform on Sport and Development, streetfootballworld and the Sport for Development Coalition partnered with our team at Oaks to benchmark fundraising performance across the sector and analyse the impact of COVID-19 on income. The statistics collated paint a worrying picture, as both a lack of funding and ongoing lockdown legislations continue to weigh heavily on the industry’s future.

It will be of no surprise to learn that the economic impact of COVID-19 on the Sport for Development sector has been universally devastating:

  • 60% of respondents forecast a reduction in income this year compared to the previous full financial year

  • 82.5% of respondents who are forecasting a reduction in income this year expect either stagnation or further reductions next year

  • 85.7% of respondents who experienced a reduction in income this year cited the Covid-19 pandemic disrupting fundraising activity as a primary factor

"This has unquestionably been one of the most testing, uncertain and turbulent periods in the history of the Sport for Development sector. As it has the whole of the third sector, the pandemic has presented profound challenges to Sport for Development organisations across the world, challenges that show no imminent sign of abating. With 21% of respondents indicating a lack of confidence that they will survive the pandemic, it is impossible not to be alarmed and to underestimate the gravity of the situation.

Evident in the responses to this survey, organisations are trying everything they can to innovate and adapt to the turbulent landscape. There are some amazing, inspiring, and uplifting examples of Sport for Development charities doing vital, life-saving work in the communities they serve during the pandemic – despite all circumstances and external factors conspiring against them."

Luke Southall, Managing Director at Oaks The full report is accessible below:

Fundraising in Sport for Development - S
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