Laureus Sport for Good x Oaks

Laureus is a global movement that celebrates the power of sport to bring people together as a force for good. Laureus Sport for Good, the charitable vehicle that delivers the social outcomes of the movement, was formally established in 2000. The charity now supports over 100 sports-based community initiatives across 35 countries to combat social challenges facing children and young people, such as violence and crime, discrimination, lack of education, unemployment, and preventable diseases.



We are currently guiding their board and senior executives through a strategy development process, through which they are seeking to create a ten-year strategic plan. The process includes consultation with partners, grantees, funders, beneficiaries, and strategic stakeholders such as the UNHCR, and the theory of change/logic framework currently being developed is being mapped to the UN Global Goals for Sustainable Development. The strategy will be launched in late 2021.


We are now working with their team to develop a concomitant fundraising strategy, which will underpin the global strategy. We are supporting its implementation, helping them to execute fundraising activities in respect of institutional grant funders and corporate partnerships.


This has also resulted in our being commissioned by Laureus USA to develop a three-year strategic plan on behalf of the national Foundation.

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