Magic Bus x Oaks

Magic Bus are an award-winning international development charity, working primarily across India, Bangladesh, Nepal and Myanmar. The charity combines a play-based curriculum with mentoring to keep young people in education, prevent child marriage, and ultimately help young people escape poverty and secure prosperous, long-term employment. Founded in the UK in 1999, the charity now has international fundraising offices in the USA, Singapore, Germany, and India.



Following a period of income stagnation, in July 2019 Magic Bus commissioned Oaks to undertake a review of the UK fundraising office and develop a new fundraising strategy for the UK and Europe. This exercise involved a desk-based review of financial accounts, annual reports, existing cases for support, databases, and other fundraising related documentation. In addition, we facilitated a series of exploratory workshops and stakeholder conversations to understand and assess existing fundraising activity, and unearth new opportunities across trusts, foundations and institutions, corporate partnerships, events and major donors. The outcome was the production of a new, five-year fundraising strategy that identified potential opportunities worth over £1m, with clear prospect lists, new cases for support, and an action plan that addressed capacity, culture, and skill development.


Following the successful consultancy review, the MBUK board commissioned Oaks on an interim basis to lead the charity’s fundraising endeavours in the UK, beginning in November 2019 for a twelve-month period. In this 12-month interim leadership period we secured an additional £175,000 for the charity’s response to the Coronavirus crisis in India, Nepal, Bangladesh and Myanmar.