The Lawn Tennis Association (LTA) is the National Governing Body for tennis in Great Britain, the Channel Islands, and the Isle of Man. Its role is to govern and grow tennis in Britain, from grassroots through to the professional game.
Over the past seven years, we have played a lead role in the design, development and rollout of LTA SERVES, a UK-wide tennis for good intervention that uses tennis to improve the lives of vulnerable individuals in areas of high deprivation. Our initial role was to help facilitate and design the creation of the SERVES programme strategy and build partnerships with national, regional, and local organisations who could support the delivery of the programme. Subsequently, we led the successful submission to Sport England for core funding for the programme worth over £2m.
SERVES utilises local, user-led community groups all over the country to host and deliver tennis for good sessions for their local community. Prior to their involvement in SERVES, these micro-organisations delivered a variety of community services, but the majority had no previous experience of delivering and sustaining sport for development programmes. Since the launch of SERVES, our role as a national partner has been to help these organisations build the organisational capacity they need to grow their own tennis activities.
To provide the necessary support, we have worked with over 50 local community groups to review their fundraising activities and develop sustainability plans for SERVES related activity. We have also delivered bid-writing training to tennis clubs, community groups and local leaders to help build their fundraising skills, and supported community groups to successfully unlock an additional £4m of local community funding. Finally, we have provided advice, training and guidance on monitoring and evaluation, investment readiness, and grant management/reporting.